Signature Land Services
Asphalt, Concrete Paving & Commercial Snow Removal
Marketing
Results
Website Traffic
30%
Increase
Social Media
367%
Increase
Bounce Rate
94%
Decrease
Meet Our Client
Signature Land Services has built a strong reputation for precision, professionalism, and reliability in every project they take on. From asphalt and concrete paving to full-scale site work and snow removal, they deliver exceptional results with a client-first mindset. As a licensed, bonded, and insured SBA-certified woman-owned business, Signature Land Services consistently meets deadlines, stays within budget, and provides durable, high-quality work. Whether it’s a commercial lot, residential driveway, or large development site, they handle every detail so their clients can stay focused on what they do best.
CAMPAIGN PERFORMANCE SNAPSHOT
Highlighting the ROI Upper 1 Solutions delivers through marketing execution.
Client Overview
Name & Industry: Signature Land Services – Asphalt & Concrete Paving (Commercial & Residential)
Campaign Type:
- Website Relaunch
- Google Search Ads for Lead Gen
- Facebook Ads
- LinkedIn Ads (Brand Awareness + Hiring)
- Rebranding & Video/Content Development
Duration: (Q2 2025 VS Q2 2024)
The Challenge
- Primary Focus: With a strong reputation and steady operations already in place, Signature Land Services aimed to elevate sales, particularly in its expanding concrete division.
- Minimal marketing efforts: Limited established brand awareness
- Key Goal: Increase gross revenue by 5%, grow commercial and concrete leads, and accelerate skilled labor recruitment while reinforcing SLS’s brand reputation for quality, professionalism, and post-job cleanliness.
U1S Campaign Strategy
Core Tactic(s):
- Google Search Ad
- Google Performance Max Ad
- Facebook & Instagram Ad
- LinkedIn Ad
- YouTube Ad
- Direct Mailer
- Email Blast
Key Message or Hook: Precision Paving. Built for Alaska
Results & Lift
- Google Search Ads delivered higher-quality traffic and stronger conversion efficiency after refining the targeting strategy.
- Facebook Ads generated 135 quote form submissions and doubled link clicks while reducing spend by 22%, maintaining strong CTR and lowering CPC in Q2 2025.
- YouTube and Performance Max helped expand reach and brand awareness
- Website traffic increased 30%, largely due to a 367% surge in social media ad traffic
Bounce rate dropped by 94%, and pageviews per user rose 56.8%, signaling much stronger user interest and content engagement.