Client Overview
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- Name & Industry: Shine Bright Lighting – Permanent Home Lighting (Home Services)
- Campaign Type: Integrated Marketing Campaign (Brand Strategy, SEO, Digital & Traditional Media, Video Content)
- Duration: (Q4 2024 compared to Q4 2023)
The Challenge
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- Initial Problem: Following a slow-growth year, Shine Bright Lighting struggled to build awareness and attract new customers in a niche market with strong seasonal demand.
- Key Goal: Establish a clear brand identity, increase qualified leads, and grow sales volume in Alaska’s home lighting industry.
U1S Campaign Strategy
- Core Tactic(s): Brand Vision Workshop + Infinity Process
- Full-funnel content strategy: SEO, social media, and video marketing
- Placement: Traditional media placement paired with search engine optimization and paid traffic
- Lead-focused: Digital campaigns during peak seasonal windows
- Key Message or Hook: Safer home, better curb appeal, and convenient holiday lighting
